Hello! I’m Joeri Florin

... a senior designer, creative director, and brand builder with a passion for clarity, taste, and scalable solutions.

With over 25 years of experience, I help food and FMCG brands sharpen their story and translate it into bold branding and packaging that stands out - on the shelf and beyond.

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My approach is hands-on, system-driven, and taste-led:

• No one-off assets, but modular systems that grow with your brand

• Fast exploration using AI tools, always guided by experience and a sharp eye for quality

• Direct, honest communication - no fuss, just results

 

I love working with founders and teams who are ambitious, collaborative, and ready to take their brand to the next level.

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Curious what I can do for your brand?

Let’s connect.